About us

Our story, values, and approach to tourism marketing

Our Story

Horizon Socials emerged from a passion for authentic hospitality experiences and impactful digital storytelling. With extensive backgrounds spanning the hospitality industry and digital marketing, our team identified a crucial market gap: distinctive properties with compelling stories weren't effectively connecting with their ideal guests online.

Many unique accommodations struggle to communicate their value propositions and distinctive features in engaging ways. Often focused on delivering exceptional guest experiences, these properties rarely have resources to dedicate to strategic marketing, despite having compelling narratives that today's discerning travellers actively seek.

Our founder's diverse background in hospitality innovation and digital marketing created the perfect foundation for a specialized agency that truly understands both the values of quality hospitality and the power of strategic social media marketing. Having partnered with properties ranging from remote lodges to boutique urban hotels committed to various forms of excellence, we've developed deep insights into what resonates with modern, conscious travellers seeking meaningful experiences.

Our Values

  • We're committed to promoting properties that prioritize exceptional guest experiences and responsible business practices. Our own operations reflect these values—from our efficient virtual business model to our careful selection of clients whose commitment to quality and authenticity aligns with our vision for progressive hospitality.

  • Our strategies blend compelling storytelling with analytical insights to ensure your content not only captivates but delivers real business results. We believe that effective marketing must balance artistic vision with measurable outcomes, which is why every decision we make is supported by both creative expertise and performance data.

  • We specialize in distinctive hospitality experiences including boutique hotels, unique retreats, and properties with compelling stories, giving us unparalleled insight into what works for your specific audience. This focused approach means we're always up-to-date on the latest trends and understand the unique challenges and opportunities in your market segment.

  • We believe in genuine storytelling that showcases the real experiences and values that make your property unique. Today's travelers can spot inauthentic marketing from miles away, which is why we focus on highlighting the true essence of your property and the meaningful experiences you offer.

Our Approach

Unlike general marketing agencies, we focus exclusively on distinctive hospitality businesses. This specialization means we already understand your ideal guests, their booking behaviors, and what inspires them to choose carefully curated accommodation experiences.

We take time to deeply understand what makes your property unique—whether it's your innovative approaches, breathtaking location, or one-of-a-kind experiences—and craft content strategies that highlight these differentiators. Our goal is never to simply increase followers; it's to attract the right followers who will convert into guests and brand advocates.

Our collaborative approach means we become an extension of your team, aligning our efforts with your broader business goals and values. We believe that the most effective marketing comes from a deep understanding of both the property and its ideal guests.