Step 1: Discovery

Our collaboration begins with a thorough understanding of your property, values, and business objectives. This foundational phase ensures all subsequent work aligns perfectly with your vision and goals.

During this phase, we'll:

• Conduct an in-depth consultation to understand your property's unique selling points, sustainability initiatives, and guest experience highlights

• Review your existing marketing materials and brand guidelines to ensure consistency

• Analyze your current social media presence and identify opportunities for improvement and growth

• Research your competition and industry benchmarks to position your property effectively

• Define clear, measurable goals for your social media marketing with specific KPIs

• Create detailed guest personas to target your ideal visitors, including their values, travel preferences, and booking behaviors

• Conduct a SWOT analysis specific to your social media marketing potential

Step 2: Strategy Development

Using insights from our discovery phase, we'll craft a customized social media strategy designed specifically for your property. This comprehensive roadmap will guide all content creation and marketing activities.

This strategy includes:

• Platform selection based on where your target audience is most active and which channels best showcase your property

• Content pillar development aligned with your brand values, guest experience, and sustainability initiatives

• Publishing schedule optimized for maximum engagement based on platform algorithms and audience behavior

• Hashtag research for increased discoverability, including branded, niche, and location-based tags

• Community growth tactics customized to your specific market and target audience

• Meta advertising plan with audience targeting, budget allocation, and campaign objectives

• Crisis management protocols to address any potential negative situations

• Seasonal adjustment planning to accommodate high and low seasons

• Collaboration opportunities with aligned brands, influencers, and local partners

• Key performance indicators and measurement framework

Step 3: Content Creation

With your strategy approved, we move into the creative phase, developing stunning content that showcases your property. Our content captures not just how your accommodation looks, but how it feels to stay there.

Our content creation process includes:

• Professional photography planning and execution (can be scheduled quarterly):

  • Shot list development based on strategic priorities

  • Timing optimization for lighting and seasonal elements

  • Styling recommendations for spaces and experiences

  • Model/staff preparation for authentic human elements

  • Editing and organization of final image selections

• Video content development for Reels, TikTok, and Stories:

  • Storyboarding of key concepts aligned with strategy

  • Script development for narrated content

  • Filming guidance for staff-captured content

  • Professional editing with brand elements

  • Optimization for each platform's specifications

• Graphic design for promotions and branded content:

  • Template creation for consistent brand presence

  • Special offer and seasonal promotion designs

  • Educational graphics about sustainability initiatives

  • Quote and testimonial visual treatments

  • Infographics highlighting your property's unique features

• Caption writing that drives engagement and conversions:

  • Platform-specific copy optimization

  • Storytelling that evokes emotional connection

  • Strategic call-to-action development

  • SEO and searchability optimization

  • Voice and tone consistency across all content

• Content approval process before anything goes live:

  • Draft presentation in content calendar format

  • Revision rounds with clear feedback implementation

  • Final approval workflow with designated stakeholders

  • Emergency content protocols for time-sensitive needs

Step 4: Implementation & Management

Once your content calendar is populated, we handle the day-to-day management of your social media presence, ensuring consistent activity and engagement that builds meaningful connections with potential guests.

This includes:

• Content scheduling and posting using enterprise-level tools that ensure reliable delivery

• Community management (responding to comments, messages, and mentions within 24 hours)

• Proactive engagement with relevant accounts in your niche to expand your reach organically

• Stories and real-time content creation to keep your presence fresh and timely

• Ad campaign management and optimization with regular performance checks

• Hashtag monitoring to identify trending opportunities and user-generated content

• Reputation management including review monitoring and response recommendations

• Cross-platform content adaptation to maximize each platform's unique features

• Influencer relationship management when applicable to your strategy

• Weekly status updates to keep you informed without requiring constant involvement

Step 5: Analysis & Optimization

We constantly monitor performance and make data-driven adjustments to improve results. This iterative approach ensures your social media strategy evolves with changing algorithms, trends, and business needs.

Our analysis includes:

• Monthly comprehensive performance reports with easy-to-understand metrics and visualizations

• Content effectiveness evaluation identifying what resonates most with your audience

• Engagement and growth metric tracking compared against industry benchmarks

• ROI calculation for advertising campaigns with booking attribution insights

• Strategy refinement based on performance data and emerging platform trends

• Quarterly strategy sessions to review goals and adjust approaches as needed

• A/B testing recommendations for continuous improvement

• Seasonal performance analysis with year-over-year comparisons when available

• Algorithm update monitoring and strategy adaptation

• Emerging platform evaluation for potential new opportunities